In my sophomore year of undergraduate studies, my Presidential Scholars class was tasked with the Think Tank project. This project provided the opportunity for us to identify and analytically approach a problem we saw in the campus or community. We chose to address the perception of College Hill. We researched via survey and interviews to better understand students' and business owners' perception and then proposed solutions and implementation options. Our solution was to develop a mobile app to encourage students to come to The Hill. The course allowed us to grow and collaborate with other high achieving students in a way that resulted in a potential benefit for the campus and community.